Brand Identity | Website | Brochure | Stationery Suite | Email | Building Banners | Floor Plans
As Brand Manager, I worked as a liaison between the branding agency and the developer to bring the Aperture apartment brand to life. The Aperture apartments were inspired by photography and meant to attract young, active professionals with a strong sense of aesthetics and an appreciation for art and design. We chose bold photography which is featured throughout the design of the building, intended to be an art gallery for the residents. We chose a simple color palette to complement the artwork. To add dimension and layers to the brand we created playful patterns to use throughout the branded touchpoints. The combination of neutral textures, vivid photography, and a strong theme created a beautiful building for the Aperture residents to enjoy.
