As the first marketing hire for this Los Angeles-based startup, I was instrumental in creating a brand strategy while managing multichannel marketing initiatives. Dubbed "furniture subscription for millennials" the brand is modern, simple, and green-focused (literally and figuratively). Working closely with the co-founders, I helped craft the brand and initial marketing launch. This included designing marketing collateral, planning and executing pop-up events, and pitching strategic partnerships for the initial launch to drive awareness of this flexible furniture subscription service.
